My husband was one of the individuals selected to try out this product. He loved the smell (not overpowering and refreshing). The downside was that the product was a thick and hard wax. It was quite difficult to get any product on his finger tips even after using wet hands, compared to other waxes. Once he managed to get product onto his hands, it didn't seem to break down or distribute evenly on his hands which made it awkward to apply to his hair. It applied in chunks and didn't give the desired hold. He wouldn't buy this product in the future.