Only use this brand for toothpaste! Love it, the only complaint is I feel like it could be a bit tougher in the whitening category. I do like it for a subtle not overbearing flavor/texture

I was really nervous about trying this toothpaste. Thought for sure it would have a really awful taste/aftertaste but thankfully I was wrong :) I love how clean and sparkly my teeth are afterwards. I found that after a week of use my teeth were showing signs of whitening!

J'aime cette pate a dents, car elle nettoie très bien les dents et elle les blanchit aussi graduellement! Elle ne goute pas extrèmement bonne, mais elle est efficace pour le prix!

I actually brush my teeth longer with this toothpaste. The annoyingly high volume of foam isn't a problem and my mouth feels cleaner when I am finished. No filmy aftertaste. Great!

Great taste, Your mouth feels fresh for a long, long time. It contains baking soda, but doesn't have its bad taste! And the price is surprisingly low for such a quality product: I paid 2.79$ for the tube (regular price)

Not many toothpaste I really like but I'm hooked on Arm & Hammer. It makes my teeth feel very clean and has also brought back the white in my teeth :)

i love this toothpaste i was surprised i had never tried it and my friend said to try it and it cleans and whitens your teeth naturally which is great since i have alot if fillings , its not expensive either which is a huge plus

I just started using it and i dont think i will be back to my regular toothpaste. This product works really good for me, i like how it cleans my teeth, my mouth feels super clean after. It has very soft minty taste and i can taste the peroxide but its not bad. I like that it has peroxide and baking soda together, i found it working better then just baking soda on its own. I can see my teeth are getti g whiter already. The price is good also

Wow, this is the worst tasting toothpaste I've tried in a long time. It does taste the baking soda and the texture reflects it as well. And my teeth are no whiter. My boyfriend finds the taste so bad he does not want to finish the tube!

Good quality toothpaste. It cleans really good and leave my mouth feeling clean and fresh for a long time. I didnt see the whitnening effect yet but my mouth feels healthier