This natural toothpaste is made with Montmorillonite clay and claims to whiten teeth, heal gums, control cavities and eliminate bad breath. It is also safe for children. I got it for my son who is allergic to regular toothpaste. Sounds like a great product except....it looks and tastes like poop. Try getting a three year old to brush his teeth with that. I tried it too. It's not yummy.