Amazing.

This stuff works great. I have whitened my teeth since I was a teenager. White strips, whitening pens, whitening gum, whitening toothbrushes even, but they all made my teeth sensitive & weak after so long so I’ve had so bring it to a bare minimum but because I smoke & drink a lot of coffee I have to do something to keep my smile looking great so as I have been using this for a couple months now once a day I find it does the job, if not better, & it’s less destructive on my enamel.

Tastes good and easily available

I have been using this toothpaste for the past few years and it has quickly become one of my favorites. I used crest for along time but I like this more. It tastes good, I feel fresher longer, the whitening works well and its easily available in stores. It's not the most affordable compared to other brands but its while the price even at full price.

So-so results

I enjoy the minty flavour of this toothpaste. I feel like my whole mouth and teeth are getting clean. However, the whole point of this toothpaste is to whiten your teeth. I don't think this toothpaste has lived up to its claims. My teeth don't appear that much whiter than before. I am rather disappointed in this product. I don't see myself purchasing this product again.
[This review was collected as part of a promotion]