I am sorry but I just cannot recommend this product. It is very expensive compared to other toothpaste products out there and it does not provide the whitening effect as written on their package. It is mostly recommended as a toothpaste which helps whiten teeth, but the price is that of a whitening product. For the price, it does not work any better than cheaper toothpaste that promote whitening of the teeth while using the product.

I used this product for a month really hoping I would see results, but I didnt. My teeth are pretty white but I do drink a lot of tea that causes some yellowing. This product did not help

I've bought Colgate Optic White a few times since it's had a few good coupons published so the cost ended up being quite inexpensive!
That being said, I found it worked quite similarly to the other toothpastes from Crest and Colgate that I normally use. I honestly didn't notice any difference in the color of my teeth even with regular use.
The taste and texture was fine, and I didn't experience any of the burning mentioned in other reviews.

For me, it's an average toothpaste. I would buy it again on sale, but not at the premium regular price.

I find that the toothpaste is too strong for me. I burns my mouth

Find it an interesting toothpaste and I do like Colgate products. I mean we all understand that whitening toothpastes don't tend to taste the best, but a decent product if you are simply looking to whiten teeth.

I tried this toothpaste for about 2 months, I really did not like the taste and texture that it left in my mouth.

I do not like this product. It does not clean my teeth well and does not whiten.

I have always had yellow teeth as a result of never really brushing before I reached middle school. Lately I have been using lots of Colgate, because I always have colgate coupons. All the reviews said it caused tooth sensitivity, so I only have used it once a day for a week, with my usual MaxFresh in the morning. Today my teeth are VERY sensitive, and just crummy-feeling. It has hydrogen peroxide in it, so it tastes like toilet bowl cleaner. I went through three toothbrushes before I realized it was the toothpaste! Really this product is quite terrible, it burns if you get it on your tongue, and how do you avoid that? However, my teeth are slightly whiter now than before, so that's the only upside to this disaster. I was just becoming loyal to Colgate, and then I meet this catastrophe! I'm switching back to Crest. Do not buy this! My teeth have never been sensitive, and typically can go through anything, except apparently this stupid toothpaste. Don't waste your money, please.

I bought this toothpaste, as I use coupons and it was on sale, so I got it pretty cheap. I was excited to try it out. The kind I have, when I start brushing my teeth, it has a warm sensation on my teeth and gums, which is nice, the only thing I don't like about this toothpaste, is that I am almost finished my tube and I dont find my teeth are any more whiter then when I first opened it..I have been using it for over 2 months now..Other then that, its a good toothpaste! Cleans my teeth, so I guess that's all that matters right? :)

i bought it at costco when it went on special got 3 for price of one outside costco.
Results im not quite sure i have been using it for almost 2 months but havnt noticed any drammatic results but it does lives up to the promise of making the teeth one shade whiter