The only reason i am recommending this product because i noticed a little trick. I used the white strips(and yes they worked for me) and after i did that i used this toothpaste to KEEP it white not make it any whiter. Because you probly know that whitening toothpaste isn't going to make a difference in most people, so i use it to KEEP them white and it actually works. Ive used white strips in the past but my teeth didn't stay white for long unless you want to keep using expensive white strips, i buy this toothpaste (yes expensive as well) but at least my teeth stay white after the treatment, also would recommend the set, white stripes then brush with this toothpaste and rinse with the whitening mouth wash, i found i got good results doing this.

I had a free product coupon to try Colgate Optic White Toothpaste. I picked it up at my local grocery store, and I realized it is a little pricy.The Colgate Optic White formula is a first for Colgate. It contains hydrogen peroxide, the ingredient used in whitening strips to remove stains below the surface of teeth, for whiter teeth in 1 week. I also had seem quite a few commercials which also drew me in. Great marketing, but this product simply didn't deliver for me. I wasn't impressed at all, and the difference was not even really noticeable. I am glad this was a free product, and I will not be using this toothpaste again. I will got back to using my normal brand, which gives me what I need from a toothpaste.

I picked up a few tubes of this on sale when it first came out, and I really do enjoy the toothpaste. It has a nice flavour, and leaves my mouth feeling clean and fresh. The "sweaters" that usually form on your teeth during the day seem to stay away until I can get home and brush again, and my family also enjoys using it. We let our daughter use it, because she is concerned about her yellow teeth, but is not old enough to have them whitened. I did not find it made my teeth much whiter, but have noticed a difference in both my husband and my daughter. She seems to find confidence in using it.

with regards to their claims of whitening? negligible. it says on the tube that you'll see results after a week. i saw nothing after almost 4 weeks.

as a toothpaste its good. the taste isnt overwhelming, and the foaming action feels great. my mouth feels fresh and clean for quite a bit after brushing.

i wish it came in a gel version as i normally prefer gel toothpastes

price is not outrageous. totally worth it for a toothpaste.

I have been using Colgate Optic White for 4 weeks now. I wanted to wait a month for my review because I wanted to be sure of whether or not I would see an improvement. Sadly, no improvement was seen. This is no different than any other whitening toothpaste; aside from the price point. The taste is great, the consistency is great (well it is toothpaste... I'm looking for positives here), and it has a nice foam. Some whitening toothpastes don't foam enough for my liking.
I do not smoke, but I regularly drink coffee and occasioanlly drink red wine, so there is some ongoing staining of my teeth. Perhaps, if I did not regularly use whitening toothpastes, or had not used professional, and whitening strips in the past I would have noticed an improvement. Chickies, save your money and go for a brand with baking soda, or spend a little extra and get whitening strips if you need a little more than a toothpaste is giving.

I just finished my first large tube of this and I am disappointed. My teeth are not even one shade whiter. I am not a smoker, but I do drink a lot of coffee and my teeth are not as white as I would like them to be. The toothpaste has a nice taste to it that is not too strong and it makes my mouth feel clean for a long time, but there was absolutely no difference in the colour of my teeth!