I think I was expecting a bit more based on their advertisements. I did see a change after a week but I don't think as much as I thought I would, but it was still noticeable! It leaves my mouth feeling fresh after brushing, which is a definite requirement for me when using whitening toothpaste. It's the one I use every day now :)

I also had a coupon for this product and decided to try it. It is FANTABULOUS! I love it. It leaves your mouth feeling fresh and it actually does whiten your teeth. I definitely recomment trying it if you haven't already. You won't be sorry :)

Best new toothpaste on the market. I absolutely love this. I did have a coupon for it , so I bought many tubes. Not only does it leave your mouth fresh feeling for longer, it really does whiten. This is my new toothpaste and have told friends and family about it.

Colgate, this one is a winner.

I tried this toothpaste and noticed a difference right away!...like, my teeth where sparkling.
I would highly recommend this esp. if you need your teeth whiter in a pinch.

LOVE IT !!!...This tooth paste works great...i'm a smoker (not that i'm proud of it ) and i noticed a big difference in the color of my teeth in just 2 weeks of using this...it's nice to find a tooth paste that does what it says it will...thanks...

This toothpaster works great, i find it works just as good as the white strips

LIke many others I had coupons for $1.00 off andpicked it up when it was on sale. Wanted to try it anyways since the commercial is so convincing. I bought a few tubes with all the coupons I had. Just finished the first tube and my teeth arent really any whiter. I typically use the crest whitening toothpaste but also not sure if I see a difference with that either.
I do prefer the taste of this one to the crest. It has a stronger mintier flavor.
Will continue to buy in the future.

i have only ever used sensodyne tooth paste until my mum told me about this product, and i love it. i also lucked out and it went on sale for $1.77 and i had a dollar off coupon so i only ended up paying $.77 for it! and i LOVE it!

I usually only buy crest whitening toothpastes but this was on sale the other week and I had a 1.00 off coupon so I only paid a dollar! I'm glad I picked this up, I'm considering switching brands now! It costs less regularly and It definitely whitens just as good or better than crest!

This product is sooo amazing I was surprised it worked so well, it did how ever take almost 2 tubes to notice the white effect I found. The clean felling it leaves is great to the flavor is also quite nice. I would definitely be buying this again, as I quit smoking just over a year ago and this really helped to make my teeth whiter :-)