Both myself and husband use this tooth paste. flavor is really good but found it doesn't prove the effectiveness of "whiter teeth" I'm a non smoker and non coffee drinker too!!

As a red wine and coffee drinker I really appreciate this toothpaste! It keeps my teeth looking super white which helps me feel young. I really like the fresh taste and how clean it makes my mouth feel.

Wish this toothpaste would do miracles but I guess it doesn't work like that unless you would go and see a dentist. Didn't whiten as much as I wanted to, but still overall a good toothpaste. It did keep my breath minty.

Got my teeth nice and white for my grad photos, recommended it to friends and they loved it too!

I did find the product to be actually what it claimed to be. Had a good favor and it did lighten my teeth up somewhat. Maybe with longer use to would get better results. Would recommend and love the crest products I used.

I like this product as it has a fresh taste, and I find if used all the time
It does whiten your teeth. I would buy this product again.

Decent tasting toothpaste.
I don't notice any whitening of the teeth,
but my teeth do not appear more stained either.

This worked okay for me (I am a smoker currently trying to quit) and I did notice a difference in the shade of my teeth. There was less yellowing but it's way too harsh on my sensitive teeth.

Switched to whiten my teeth, and i saw resuts in a few days! I will say, I had to stop using it so much, as my teeth were getting a bit too sensitive, however it is great for a quick fix if you need a teeth boost.

This tooth paste works well. It takes a couple of weeks to get teeth really white. It's more convenient than using strips (not as messy).