Great product!

Ion is the only brand I use since I discovered it. It's PPD free, doesn't dry out my hair, and smells great! The only downfall is that the product is a bit too thick to spread easily, so I get a shade or two darker and add some conditioner. Colour lasts a long time for a semi!

I ABSOLUTELY LOVE IT!!!

I have to say I love the product! The color is so vibrant and long lasting as long as you use cold water and appropriate shampoo and conditioner. It is a thicker texture which makes it easy to apply without dripping everywhere!! My favorite color would be the radiant orchard or the aqua!! Make sure you put conditioner on your skin though otherwise you will be that color! I've used this product for over a year and I still find different ways to pair the color and they are constantly coming out with new colors.

Love the color

The colors are so bright and vivid....ive tried a few now and all I've imagined and more. Definitely recommend this product to anyone who likes a lil fun in their hair

Ion hair colour is awesome!

I love Ion hair products. The price is reasonable, and the colours are varied and unique. Plus, you can easily mix colours together to create your own custom colour! I mix it with conditioner to get more pastel colours, and even then the colours last a surprisingly long time.

The only hair dye I will ever use!

I can honestly say that I've almost tried every brand of hair dye. Ever since a Sally's came into my town I got the privilege to move away from the box hair dyes and got to experience an aray of more specific hair dyes. I love ion because they offer an enormous aray of colours and I find the product to work amazingly well with my hair. Also I don't find it to be harsh on y hair like other dyes are. I reccoment this product to everyone that I know.

I use these every time I dye my hair funky colours!

I've always had this dream of having cotton candy coloured hair & with these dyes I achieved my dream PERFECTLY!
When using colour safe products, the water almost always runs clear. Its been a month & the colour is still so vibrant. I cant wait for my next project with these!

This has been my go to hair dye for the past year if not longer. To be honest I buy it mostly because it is cheap. $7.50 or around there. There are tons of colours to choose from (brights, neons, gemstones, and normal colours too).
You can also stretch out the product by adding conditioner (the product is quite thick) this trick also works to make your colour lighter, instead of buying the "pastelizer" which they also sell as well.
The staying power is quite good too as long as you use sulfate free shampoo and cool water to wash your hair. I dont do this all the time but the colour just gets lighter, not blotchy.

I used black cherry. And this colour comes out very vibrant and stays vibrant for weeks!. I found that this product is great for women who have stubourn hair because these products are very well made. The colour pigmant is strong and sticks to your greys and any other coverage you may be looking for. Ion has tons of different colours to chose from and it wasn't anymore exspensive then the other "at home hair dye". I recommend this to anyone to uses dye at home.

Using the information book that Ion has available at my local store, it was easy for me to find the correct combination of colours and products I needed to cover my natural red. I got a beautiful dark brown with natural highlights. The minimal grey I had was covered perfectly and for a first-timer, their information and products were easy to use and gave great results!
I LOVE the reactions I get when people realize who I am after not recognizing me at first with the new hair colour. I needed a drastic change and that's what I got! Love this product and will use again, over and over! I may never go back to being a ginger again! :)

I was very excited to try this product, I saw so many awesome reviews about the original application product and at first I felt the same... excited it looked great but soon after a wash or two later I found its left a very blue hue in my hair. I really wish it had stayed the original grey because I could have loved it!!