It dose the job. It cleans my teeth and leave my mouth smelling fresh. I do notice that my teeth are a little whiter after I use the toothpaste. I like that it has baking soda in the ingredients because i know that it helps to whiten teeth and that's the main reason I buy this toothpaste. I buy them on sale or if I have a coupon.

Have been wondering about this for a long time so when I needed toothpaste this time, it was on sale so I picked some up. It's pretty good! Can definitely taste the baking soda even though it says it is Fresh mint flavoured. Leaves your mouth feeling clean and fresh, can't say I see a difference in the way it whitens compared to others I have tried but my teeth are clean and that is what counts.

I looooove this toothpaste. As a huge tea-drinker, my teeth tend to not look so white. This paste definitely fixes that issue! My teeth look so much better for using it. It did take a while to get used to the taste (mainly due to the peroxide), but once you do it's no big deal.

I love this toothpaste. It tastes really good, and I find it works very well. The only downfall is it is a little bit gritty felling to me when I am using it, but after rinsing your mouth the feeling goes away

Overall a great toothpaste. It's not super-minty but it does a great job cleaning your teeth. It's a great price compared to most whitening toothpastes.

I noticed a huge difference even the first time that I used this! I am a red wine and coffee drinker so my teeth get really discoloured! the fresh taste is great and leaves my mouth feeling clean a very long time! I am very pleased with the results and enjoy using this tooth paste! So glad I tried it!

This toothpaste is amazing. It really does whiten your teeth and it is quite noticeable. Although I am not a coffee/wine drinker, I am a smoker so I find it does do what is claims.

Advertised to say would greatly improve teeth within 5 days but I already see an improvement within first couple of Days! Got the one that has mint in it too to help with the baking soda texture

It's really whitening my teeth..I notice that through time, it have a little bit of taste, but still effective for me..I don't feel like it's cleaning tho...so I use cologate first and then hammer, I brush with two different Toothpaste but it's working for me.I notice a difference after I start using hammer xtreme whitening.

I enjoy the feeling and the cleaning of my teeht. The first time that I use Arm & Hammer white extreme whitening toothpaste, I realise that my teeth were whiter every tin=me that I use it. That's the reason I really enjoy to uses it every day.