Not that impressed

Colgate Essentials Toothpaste with Charcoal has a fresh, clean taste of mint that is not at all harsh and doesn’t taste of charcoal. The colour of the product is interesting. It is a pale grey due to the charcoal. This toothpaste is supposed to remove stains. However, I don’t see a difference in terms of the whiteness of my teeth. The size of this product is quite small and the price is far too high.

Nothing special

I liked the image on the box, clever and alluring with the mint/charcoal combination.

I did find that it cleaned my teeth quite well. With regards to the taste, I was pleasantly surprised in that it was not unpleasant or tasted too much of charcoal, and the mint flavour came through, but I did not find it long lasting.

The price point is also quite high.