Absolutely love the fresh icy flavour. After the fist brush my teet felt smooth and clean but after 2 weeks of using I can not see any whitening effect.

I really enjoyed using this toothpaste! It is with the money! I found the taste to be okay, and there was no aftetaste like with some other whitening toothpastes. I thought it really cleaned my teeth well; and makes it whiter after using it for some period of time

I think this toothpaste is probably better at keeping your teeth white than it is getting your teeth white. Of course Colgate recommends their entire system of products to achieve the best results---toothpaste, mouthwash, toothbrush, whitening pen---but I got more impact using Crest 3D by itself. I didn't mind the taste of this product, and felt it got my teeth clean; but whitening not so much.

Inlovedvthe taste of this tooth paste and it also made my teeth feel so smooth. Noticed that my breath stayed fresh feeling for a long time also. My teeth seemed to be brighter after a few uses

This is my favourite toothpaste right now. It leaves my mouth feeling clean and fresh and I can visibly see whitening of my teeth. The tube is on the smaller side but I do like the product very much.

I like the tooth paste. It gets the job done. The taste is kind of strong for my liking and I can never seem to rinse it out quick enough. I don't see any improvement when it comes to my teeth whitening.

My go to for whitening tooth pastes. I like that there is an ok flavour and that I do notice a difference in the whiteness of my teeth. Sometimes I'll go with a different brand but always end up back with this brand.

Other competitors that uses baking soda did not work for me, but Optic White did. I love how it's a paste and not a gel, and also it didn't had any "numbing" effect on my teeth....not that I have tooth sensitivities but whitening toothpastes do tend to be harsh. This one was gentle on my teeth and worked well.

Great taste, I feel like it does whiten and makes my mouth feel clean and fresh. My go to toothpaste now, and while it isn't the cheapest, it does what I want it to!

The family uses this product. It is very effective and works well on your teeth and whitening. The kids will use this product and the taste is good. The price is decent as a family product to use. I would recommend this product.